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Scroll of Resurrection promotion - an interesting sign?
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Post by
MrFredII
I find this quite interesting. Consider the percentage of players who have left the game to justify the business costs of adding the tracking capability to implement this. Unlike the recruit a friend program, which is just an extension of the process of passing your old discs to a friend with a trial account key, the Scroll of Resurrection is an attempt to get players back.
Its idle speculation of course, since only Blizzard has the numbers, but it sure looks like account turnover is probably increasing.
Post by
104395
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Post by
MrFredII
Although I have only been posting here a couple of months and would not have been in a position to comment when it was introduced, I did not know that this program has been out that long. I found it as a reference in the recruit-a-friend information .
So can we posit that subscriber roll over has been a Blizzard concern for "almost a year"? It would sort of make sense, BC would have been out long enough for the bloom on that rose to have started fading. Also the PvP centric focus of class re-balancing would have been in full swing.
Post by
104395
This post was from a user who has deleted their account.
Post by
Gryphon
I doubt it is the same concern you think it might be, they want as many people as they can get. Even if it as an all time high they will still want more, including those that previously left. They implemented tools early to keep people playing, that is a plus for them no matter what you think the reason might be.
Post by
MrFredII
I doubt it is the same concern you think it might be, they want as many people as they can get. Even if it as an all time high they will still want more, including those that previously left. They implemented tools early to keep people playing, that is a plus for them no matter what you think the reason might be.
Retaining subscribers is a plus. That is certainly true. However, it is only a plus to offer this program if the additional revenue from the increase in retentions is greater than the increase in revenue from other development. Creating the tracking process and adding the capacity to change in game XP awards based on who you are grouped with was not completely free. The resources to implement this could have been spent on other development. Also the ONLY market for this are subscribers who have left. They must constitute a large enough market to make this more profitable than other development. Since we don't know the development cost, which could be trivial, you may certainly be right. Like I said originally this is pure speculative.
Post by
Gryphon
The earlier they create it, the more they recover the cost over time.
Post by
59591
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Post by
Philmckraken
I doubt it is the same concern you think it might be, they want as many people as they can get. Even if it as an all time high they will still want more, including those that previously left. They implemented tools early to keep people playing, that is a plus for them no matter what you think the reason might be.
Retaining subscribers is a plus. That is certainly true. However, it is only a plus to offer this program if the additional revenue from the increase in retentions is greater than the increase in revenue from other development. Creating the tracking process and adding the capacity to change in game XP awards based on who you are grouped with was not completely free. The resources to implement this could have been spent on other development. Also the ONLY market for this are subscribers who have left. They must constitute a large enough market to make this more profitable than other development. Since we don't know the development cost, which could be trivial, you may certainly be right. Like I said originally this is pure speculative.
I doubt that any substantial amount of development money was spent; the data is already there, cross-referencing it is not a task of remarkable difficulty for a company with Blizzard's resources.
Cellular providers give away phones to entice their customers to return. Airlines have frequent-flyer clubs. The coffee shop gives you a punch card with a free drink after you buy 10. Small gestures to retain customers are not out of the ordinary for any company, regardless of how successful their product or service may be. This program is not a desperate attempt by Blizzard to get their customers back; as another poster said, there are certainly many gamers out there who tried vanilla WoW, didn't care for it, but might come back and try TBC if there were a small incentive attached.
Post by
184848
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