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I don't know much about how ads work on websites, I do know that in some cases it's by-view and some it's by-click, some by-register. I'm wondering, should I be wasting my time by clicking on the ads every once in a while? Is that bringing more revenue to WoWhead, or am I just wasting a few seconds?
Just like any site on the internet, if you are interested in the ad or the product offered, by all means click on it and find out more information. Clicking on an ad just to give wowhead more money is not the right idea. In the end if the ads don't convert, the advertisers will not stay.
The ads on wowhead are a number of types, CPM (paid per impression), CPC (paid per click) and there may be some CPA (paid per signup or acquisition). There is no way to tell which is which.
Basically, click on the ads that interest you. :)
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