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Next Annual Pass
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Has there been any news/speculation about the next iteration of the Annual Pass? It was obviously successful, and they'll want to get people signing up for the next one. I'd like to hold off on resubbing until that comes available, if it is something worth my while.
I was thinking that since the next thing down the line is the SC2 expansion, that would most likely be the "free bonus" that you get with the AP. But that isn't really the equivalent of D3 (monetarily. I'm avoiding the topic of "worth", because of reasons). So either they will offer Swarm + *something*, or it will be a 6-9month pass instead of 12?
Any news I haven't heard about?
Lets face it, the AP was a very good marketing strategy designed to keep sub numbers from plummeting during the "dog days" of a dying expansion. It locked millions of subs in during a time when there was little to do in game, and gave a little reward for helping prop up the numbers for them during that time.
I would only look for something like it again at the end of MoP, as that was its true purpose. It really has much less to do with D3, and more to do with pacifying the WoW crowd during the final months of Cata.
Yeah- I don't expect this to be an every year kind of thing. I think if we get another drop in subs, or there is some new MMO that comes out that looks like an actual contender, they might do something.
The annual pass was purely about account retention during the slow phase of Cata. If they are seeing large drops in subs early in MoP unfortunately a annual sub gimmick probably won't help. I don't see anything in the future where this would apply either (in the form it was presented). From what I heard they are going to try and push out content more frequently with the window between expansions a bit smaller with no huge down time before the expansion.
Obviously its to Blizzards advantage to get people to sub annually so they may put a twist on it and release something that is similar to what we saw before.
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